The good old days of making a record and running over to the nearest label to get signed are over.  A new hip hop frontier is being discovered as you read this blog. Indie labels are going corporate and the larger labels are losing record sales. Entire marketing divisions are shutting down and the average artist walks around with a smart phone where they can directly market to their target audience through the various social media sites. Your average emcee has to now behave more like an emCEO.

The structural foundation of the music industry is being tested and the results to date seem to indicate that it is failing. Companies like Apple have capitalized on the music industry's failures and have managed to stake their claim in the digital music world by collecting 30% of proceeds from every download.  There are over 200 million iPods in circulation, that’s not counting iPhones and iPads.  The result is that Apple has online music distribution on lock. Even the Major labels have to bow down.  Listen to the industry giants fall, hip hop. This is our chance to create a new business model. We now have the power to change the way things have been done for all these years.  I encourage you all to take on the challenge.